All Posts, Web Design
There is something to be said about the designers that have been around for more than 10 years. They’ve been through the dot com burst and the bust, but a lot of them are still around to this day. Still creating new user experiences great cutting edge designs to this day. How do they do it? How do the newbies to the scene learn and understand the old school ways to then gravitate to the new school tactics? In a word; growth. Or I should say constant growth.
I think year ago there was a defined line between web designers, developers, and graphic designers. Projects were done in a sort of assembly line of steps where a project was piped through stages. Now a days you may find a graphic designer turned web designer, or software developer turned web developer in the same person. As time changed, the economy changed, and the requirements changed. So they adapted.
Staying inspired:
This is a good one because if you can find inspiration while working on a project, chances are you’ll be able to lay everything out in good enough detail that you’ll easily be able to plug in the necessary work in a short period of time. At times, inspiration may come at the rarest times of day or night. If you’ve been around long enough, these bursts of influence aren’t to be taken lightly!
Creating and sticking to a habit:
A seasoned freelancer will have their typical day scheduled out in advance. They know what their doing or planning to do hours or days prior to that day. Phone calls, email checking, researching, book reading, coffee breaks, lunch, etc. Each part of their day is productive and in some ways scripted. Otherwise they run the risk of falling behind on projects, losing clients, and eventually loosing business.
Challenging your expertise:
Pushing some of your personal or comfort boundaries is a must. If you spend too much time doing the casual and normal projects you’ve been doing for the past few years and haven’t embarked on anything new in terms of skill or technology, you run the risk of falling behind. There may be easier or simpler ways of drafting your designs, or coding your work that could save you time and effort.
Gauging your past projects:
You should be able to look back on your previous work from a year ago, and now and see a big difference of improvement. It’s a great feeling by the way. To say to yourself; “Wow, I came a long way from that old project!” If you’re not, spend some time reading some newer books within your trade. Network with some other freelancers in your trade both locally and online. Also purchase a few subscriptions to some trade magazines; they’re worth the few minutes of reading in your downtime.
Do you have some tactics that you use(d) in your professional career that you’d like to add? We’d love to hear it, so type your comments below.
All Posts, Web Design
These days creating a website is cheap and fast. The learning curve has also been sharply reduced. But most of these advancements are due to software that takes the technicality out of the true form. What I’ve highlighted below are some flags or concerns that you should be aware of before setting up a website for yourself or business.
Hiring a Web Designer and/or Web Developer
This is crucial because either way it is going to cost you some money and you want to make sure you get a good return on your investment. Obviously you’re going to get what you pay for, and that’s the good part – knowing the difference between a web designer and a web developer? A web designer will typically design the layout, colors, form, and graphics of your site. A web developer will take those plans and actually build your site, code it, test it, and launch it. These days the two professions are sometimes combined in one person or firm. Also be sure to check references or at least their portfolio of work.
Using a Free Service or Web Platform
Websites like WordPress.org or Homestead.com are some of the more popular names for online website creation. There are many more that range from free to premium. What you want to be careful with is that you get what you pay for. Free sites are great for starter sites, but lack the freedom for creativity. When I say freedom I mean, freedom to choose where to place your logo, having a different layout on each page as apposed to the same flow on you home page, about page, and services page. Or the freedom to choose any color you want for your background, font, or columns.
Provider and Client Communication
If you do hire a professional, be sure to keep in regular communication with them. One of the main complaints most designers have is a client that does not keep in touch. Enthusiasm is always high at the start of any project, and ideas are fluent. But after a few weeks, communication (on both sides) starts to decrease. Even worse is when the project is not delivered on schedule or it does not resemble the original blueprint. All of these problems can be dealt with and avoided with proper communication between the client and company.Ask lots of questions. Don’t be shy or reluctant to ask something that you’re not clear about. After all, you did hire this firm to do a specific job for you and you are paying them to do it!
Advice From All The Wrong Places
Sure getting an opinion from your mother in Florida is nice from time to time, but she’s no designer. Nor is your best friend that works in construction. The mechanics, design, and functionality of a website are best reviewed by a qualified field related professional. Be sure to get the right advice from the right people e.g. friends who have used a similar platform, or who have hired the designer that you’re planning to use. Also, ask your web designer to show you as many samples as needed to make you feel comfortable about your project.
Getting What You Paid For
This is a lesson learned in just about any field of business. If you’re on a shoestring budget, you should consider a minimalist website. A good firm should be able to build one to suit your current budget. However a better one will create a site for you that can grow as your budget grows. And the adverse of this is paying too little and expecting too much. As the saying goes “the proof is in the pudding.”
So if you’re in the market for a new website, consider the potential problem areas that might cause difficulty down the road, and be sure to do your homework before you sign the contract. You can never be too prepared!
What are some other issues you have encountered in creating or designing your website?
All Posts, Social Media
So the social media giant Facebook held a joint press announcement today with Myspace about a new feature. Some people are wondering if it’s or partnership or the beginning steps of a take-over, but really its being toted as a “mashup”. I’ll let you decide once you finish reading this.
This new product allows MySpace users that also have Facebook accounts to port their Facebook interests, profile, and likes into their MySpace profile. What this does is allow for personalized MySpace media streams of these features to your Facebook profile. You’ll see more or should I say, different posts in your streams and trends in Facebook to reflect the likes, and topics, and such from Myspace. You’ll be able to “like” these options as well and share them along with your other friends. I wonder if this will also worth with Facebook Fan pages? Anyway below are some of the highlights:
- Fans within the Myspace community are connected through “friending” and “following” features of Myspace topic pages and profiles
- Facebook “likes” and “interests” are matched to relevant Myspace topic pages, profiles, video programming and other content in entertainment categories such as, music, celebrities, TV, and movies.
- Tailored recommendations of new topic pages and profiles are surfaced in real-time to enable discovery of new entertainment experiences and greater customization
- Subscriptions to a broad array of entertainment programming, including originals, exclusives and content from around the Web are automatically enabled based on personal preferences and settings
They say this new product will be available in a few hours. I would anticipate by tonight the normal time people get home from work, and normally get on their social media sites they’ll be able to configure these new options.
If you’re one of the millions of active members on Facebook and are active on your Myspace account, this is probably something that you’ll enjoy. Being able to cross polinate your likes back and fourth will help with bridging a gap between friends of different sectors of your life. Another words, the people interests you associate with on Myspace will easily seen by your parents and aunts on Facebook. I’ve always seen Myspace as underground rave party and Facebook as the clean and spiffy afterschool club. But that’s just my opnion. What do you think about this new feature? Will Myspace see more traffic because of it? Is Facebook testing the waters on a possible take-over in the near future?
All Posts, Social Media
No matter what your business is, a blog is increasingly being regarded as a necessity. From architecture, to web design, having a blog to talk on your relevant subject matter is a great way to show knowledge and offer tips on your industry.
- You’ll learn more about your industry by blogging. You’ll be forced to continually learn more specific details about your trade, and also find a need to keep your finger on the pulse of newest developments. By blogging about up to the minute topics, search engines will see your blog posts on relevant topics and you’ll actually show up. For example, when Apple does a press conference about a new device, sites like Engadget and Mashable are already talking about it (in some ways live) on their sites.
- An audience will see you as the authority on a subject matter. Do you have inside tips on how to flip realty properties? Well the more you give out this “coveted” information, the more people will visit your site looking for more. And they’ll tell others about your site and blog too. Why? Because the tips you’re providing are practical, and actually work. So going forward, they’ll look to you before even trying Google!
- The ability to engage. What you blog about, people will be able to respond do. Which is nice because for one you get to hear great feedback (good or bad) about what you’re talking about, and also it grows your contact list. These responders will be registered on your site to comment, which gives you their contact information for your newsletters and such.
- To help people. It’s not always about pushing your products and services. It should be more about how you can give back to your community. I think this is a key element because it shows how humble your business is. And if a visitor to your site feels comfortable with you (even having to never have met you), chances are they’ll contact you for services.
- A Social Media hub. As you use Facebook, Twitter, LinkedIn and other social media sites, you link back to your blog on relevant subjects. So if you wrote a new blog post, you should tweet about the subject and link it back to your blog. Same with this the other sites. The hope is that your followers Re-Tweet it, “Like” it, and share it among their friends and followers. This also amplifies your message to lengths that you would otherwise never be able to reach.
- Blogging grows your network. The more you blog and circulate your posts among people on your lists and followers, the more search engines will pick you up in organic searches, and the more visibility your blog will get from people all around the internet.
- Promoting your product and services. Just released some new software that will help save people 30 or more minutes in conversions or calculations? Well put out a press release on your blog about it. Talk about the details, how it works, why it is better than your competition’s software, and how compatible it may be with existing software.
- Compensations. Yes successful blogs do actually make money. Maybe not enough to quit your day job over, but you can make some change by hosting ads on your blog pages. At first it may start with free ad placements from various local or lesser known companies. Eventually as you grow your traffic, you can sell these ad spaces to reputable vendors for their products and services. You’ll want to keep things relevant to your trade and industry.
- RSS and syndication. One of the first things you need to do is setup an RSS so that people can sign up and get your newest posts directly to their RSS readers. RSS stands for Really Simple Syndication. So that means each time you hit that “publish” button, you readers will get your post directly to their emails, smart phones, and RSS readers almost instantly.
- Because it’s fun. Yes blogging can be fun. I think at first it is seemed as a necessary task, but eventually it becomes something you’ll enjoy doing. Especially when you hear feedback from your readers. The more engaged they become the more you want to provide quality content for them to read and pass along to others.
Do you have some other tips to ad to this? We’d love to hear them in your comments below.
All Posts, Web Design
Reading this title you may be thinking that I’m pitting the two against each other in a death match for supreme being. Actually no, but I am comparing the two in terms of the future. For years now having a static web site has been an acceptable median for owning a piece of the internet. Whether it’s a personal web site, small business, or corporate entity, a web site (or website) was there to explain the presence of it’s owner.
That was then. Nowadays we’re living in the world of Web 2.0. And if you don’t know what that is, let me explain just a bit. Web 2.0 is basically all things interactive with a website. That means, social media, widgets, videos, and especially “web applications.” Like Inspiration Hut for example. A Blog that provide you with great information for graphic, illustrations, typography, design, and more that also allows you to contribute to it’s resources – while Authors can dialog right back in real time.
So lets talk about these applications. There are a lot of them out there, and though most are free, they are far from “simple”. They range from instant messaging with live visitors to a site, to embedded videos from Vimeo or YouTube to describe products, play music, or even show sports highlights. Each of these examples are Web 2.0. There’s a trend happening where more and more websites are being created or revamped to incorporate these features. Sites like Basecamp and Forrst and ProjectManager that allow remote collaboration of projects and work regardless of physical location.
The importance or “take-over” of the applications is on the rise. You’ll see more and more sites pop up with functionality for more than just reading content. There will be more variances of direct interaction with visitors, and increased participation from visitors to accomplish many things. Albeit, games, collating content, providing feedback, replying to posts, and more. Also consider the compatibility for mobile computing in all of this too. Not only will you be able to read a site exactly how it looks off your computer to your mobile device, but be able to interact from your device much simpler than ever before. One more key I’d like to point out is/are Webinars. Being able to host traditional seminars and presentations with people around the world is not only easily accessible, but seemingly as if all the attendees were in the same room together at the same time.
Now will the seasoned web designing veteran have to update his skills to accommodate these applications in their repertoire? Surely so. Or be forced to step aside while new degree toting collegiates touch away at their iPads to develop new application websites to suit. What do you think?
There is something to be said about the designers that have been around for more than 10 years. They’ve been through the dot com burst and the bust, but a lot of them are still around to this day. Still creating new user experiences great cutting edge designs to this day. How do they do it? How do the newbies to the scene learn and understand the old school ways to then gravitate to the new school tactics? In a word; growth. Or I should say constant growth.
