Web Development
The other night, I made my browser draw a circle. To be honest, there was more to it than just that, but that’s what my fiancee saw, and she–being an “end user” of web technology– was nowhere near as impressed as I was.
I’m talking, of course, about HTML5 Canvas, the ability to essentially “draw” on an area of the browser. This has the potential for a bunch of cool things, including games or web applications. In fact, HTML5 and CSS3, which are still technically “in development” have the potential to allow for a lot of innovation to the web.
Which brings me to my point–users, whether they are clients or family members, will probably not understand the significance of HTML5 Canvas or geolocation, but there are certain times when they should be made aware of the benefits of newer technology. This could be explaining to a client the benefits of HTML5’s markup (particularly on a static site they update) or sharing an HTML5 based game with someone in your family. While they may not fully appreciate all the features of newer technology, they may be able to see how it benefits them and appreciate the smaller bits–especially if you make it relevant to their situation and keep the explanation short and simple.
The fact is that technology will always be changing and evolving. The web isn’t any different. Being able to understand and share these changes is one of the great parts of being a web developer.
I drew a circle. Want to see?
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For a modern lesson on a classic fundamental, let’s take it back to elementary school for the 5 W’s (and 1 H) for a moment shall we? Who, What, Where, When, Why & How…although not in that particular order.
WHO…you of course! Don’t think blogging is for you or beneficial to your company? Read on my friend…
WHAT’s the point of business blogging? To communicate clearly to a wide variety of readers (either from your business sector or to one who is interested in acquiring your company’s expertise) and reach them on a virtual yet tangible level that says 
wanna do lunch…via Skype?
HOW can a blog work for your company? Let me pass on what I’ve come to understand. Basically, if you are a small to medium-sized company, more than likely you have a limited advertising/marketing budget if any. This may in turn affect your ability to rub elbows with your industry-related business colleagues and the frequency of networking opportunities. But guess what? If you have a semi-talented employee who can write pretty well or hire a content writer like myself (hint, hint-plug, plug) you can be well on your way to leveraging social media to your advantage and profit margin.
WHY and the WHAT points are somewhat synonymous. You (or your superiors) want to have a corporate blog which elevates you/your company to a WORLDWIDE PRESENCE. This taps you into the local and global business market by creating dialogue via your company website to an UNLIMITED number of people for almost FREE. Need I say more? Ok but just because I can hear the anticipation…
WHERE is Waldo, Jane, Bob or whatever your name is? Where do you pow-wow and have your swank & usually expensive lunch meeting to seal your deals? Your couch if you’re lucky! In 2012, most freelance and small business owners work from home or out of a local Starbucks. You can save time and money with this fantastic networking tool by using a little of Father Time and a smidge of talent to take your business to the next level and into an unlimited marketplace. No expense account required.
WHEN you choose to use social media to your advantage, you win-plain & simple. Oh and today is a great day to start.
Still saying blah, blah, blah?????
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For those of you who question the validity of Twitter in business, I’m here to tell you to stop. Twitter, much like other mediums of social media, can affect your bottom line if you know how to use it. There is no one tactic to fit all, I can admit that, but that’s because each business is different and unique in its own way. Now lets talk about the numbers. You’ve seen some Twitter users with hundreds if not thousands of followers. From people you’ve never heard of to celebrities you have. However I’d like to expose a misconception in what novice people view in these numbers.
Follow for Follow: Now I haven’t been on Twitter since its original launch, but I have been around for a few years to see the evolution in its use. One of the things that annoy me and my team the most is people who follow only to get a follow in return. Oh they’re relentless too. I’ve even received followers that un-followed me months ago that tried to follow again to see if this time I’d bite. If I wasn’t in business to pay attention to who I follow and who follows our brand online they totally would have gotten me. So this thought that you must follow someone just because they’re following you is rubbish.
Follow Your Interests: I stopped short of saying “follow your heart” because that could easily lead you to trouble online. If you’re into woodworking, do a Twitter search for the keyword “woodworking” and see what pops up. Aside from the Tweets look at who said what and how long ago. See if you can jump into the conversation by @ replying. If the conversation or dialogs are of interest to you, go ahead and hit that follow button. Again, don’t hit it with the intent of getting a follow in return. Hit it because you value what that person has to say about that subject.
Thousands of Follows: Yea this is all too common these days. Check the screenshot below. How can you have 3,800+ follows and following 3,800+ and you’ve only tweeted 36 times? No website listed, No real name, No location. Clearly you bought all of those follows, and more than likely have a bot scrounging the net to follow people automatically. Don’t believe the hype people. When you come across these types of profiles just leave them be. Chances are they’ll latch on for a few days and drop off when their program notices you haven’t followed back.
Celebrities: They have big numbers because of the obvious. However they also have influence. The influence is what I strive to teach our clients to regard as important. If some pro-basketball player like Dwayne Wade said he was going to be at a Miami local night club, there would be a huge buzz around Twitter because of all the people who follow him. They’d RT that message and relay it to their followers by the hundreds or thousands just because of who he is and how highly they regard what he says. So be your own rock-star or celebrity in your local market.
Understanding social influence is what will keep social media in check. If we all went with the mentality of follow one and follow all, our timelines would be saturated with crap and Twitter wouldn’t be as fun anymore. I also think that’s what makes it great because you actually choose your level of noise.
There are sites out there where you can actually see some true numbers about Twitter handles if you really want to investigate the influence of a user. Sites like Twitter Grader, Peer Index, SocialBro, and Klout do just that. What you want to focus on in your own tweets, is the engagement. For a business, you can’t just run out there promoting your products and sales all day and expect orders to flood your site (unless you’re selling $2.00 Jordan sneakers). But seriously, find people who are talking about your industry or products and talk with them. Answer some questions they may have regarding their needs. Be a positive influence. Through the courtship, you’ll establish a relationship. Offer more information by answering a question and insert a link to your website or blog post that talks more about your answer. Being a great source for answers or information is where the true value is. That’s what gets you more followers and RT (re-tweets).
Have any other real tips about Twitter, please share with us in the comments below.
Web Development
Even if you aren’t using a content management system, you can still add some of the benefits of PHP to your site today. This will take you through some tips and tricks to make your site cooler and easier to use and manage just by adding a few simple lines of code.
Today we’ll be taking a look at the headers and footers. In these, content is the same throughout the site and having consistency, especially in the navigation bar, can be critical for the user to fully experience the site. When you are adding or changing pages, it can be a hassle to go through and change all the separate HTML files. PHP can help.
To start, you will need to change all of your .html files to .php. This can be done simply by opening them in a text editor and saving as the new file extension.
Next, you will have to locate where the duplication occurs. For SEO purposes, you may not want to have the <title> </title> the same throughout the site, so for the purpose of this how-to, I’d recommend locating your <body> tag and copying from right below to the end of your navigation bar–depending on your site’s design. Open a new file in your text editor and paste the code there. Save as header.php.
Do the same thing for your footer. Generally you can copy from the beginning of the footer code to the </html> tag. Copy into a new file and save as footer.php.
For the rest of your site files, you will need to go through and replace the areas you copied with php code. The PHP function ‘include’ will add the file’s content prior to hitting the browser, so it will appear just like your normal HTML file. Just make sure that you remember to upload the header and footer files, or else the page will appear without these areas.
For the header area:
<?php include ‘header.php’;?>
For the footer area:
<?php include ‘footer.php’;?>
Now if you need to change your header or footer content, you will only need to modify one file, rather than going through each individual .html file, which can be time consuming to say the least.
This is just one way PHP can make your site better. Stay tuned for more!
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A content writer or business blogger (whether plume or keyboard, or in my case, both) takes on the identity of his/her subject as though they are vicariously living as the CEO or decision maker for that business entity. It is in this forum where jack of all trades requires that you master, at least on some level, all & not none. A good content writer or blogger assumes the identity of employee/employer and advocate for that business.
Taking on a client who is part of an industry in which you’ve never been employed can seem overwhelming or to some impossible. Do you take that client on and fluff your credentials as though you have had a million clients in that same industry…a been there done that so of course you should hire me attitude? Or do you let them know how darn good you are at research and how becoming a student rather than a “know it all” behooves them and your craft? Because any good content writer will tell you it’s about RESEARCH, RESEARCH, RESEARCH …and yet more RESEARCH. That includes your company client, their area of expertise, their competition and what’s not being said/done/reflected in their own and competitors marketing identity. You have to write it like you live it, in it…their world, their conference rooms and marketing strategy meetings.
Recently I took on a client in a very interesting and technical industry. And I certainly can admit some hesitation and anxiety prior to the pitch. It was seemingly too technical for a person who spent a good deal of my career in a very white collar legal environment. But I soon realized that this is what it’s all about. What content writers do-we morph. And through many hours of research and allowing my brain to think outside its confines and experience, I soon became intrigued and began to write in such a manner that impressed me (really it did) and my client. This is what allows you to write from a position of “seeming” expertise and authority rather than obvious novice.
So stay encouraged my fellow content writers and bloggers- embrace what you don’t know, learn what you need to and then write like you live it.
