I recently did a shoot at the Edgewater Hotel in Winter Garden and one of my favorite photos was from the mother of a young actor/model. Reason why is because she was only there for her son and didn’t think she’d be a good model to shoot. What stood out for me was her hair and her eyes. You’ll see in the photo why. I’m glad she wasn’t too reluctant and allowed me to shoot her, and here it is.
Earlier this week on Blab, we did our show talking about Snapchat at a really basic and superficial level. I’ll be honest I’ve only used it personally a few times in the last 6 months, and don’t know all there is to know about the application. So Bess and I figured we’d learn a little bit about it and discuss it on the show.
The main thing I’d like to mention though is this, there are many social media channels out there. While Snapchat is pretty popular of lately, that doesn’t mean it’s the main network for you to shift all of your focus on. You’re really going to want to think about where and why you’d use it, and the benefits that you’ll be making to your audience. Just below this video are some great links to read to learn more about it and some ideal use cases. Be sure to share and let me know your thoughts in the comments below!
Snapchat Features You Didn’t Know Existed (Or Just Didn’t Know How to Use)
This week’s Blab was a rapid fire one! We dished out a bunch of apps, websites, tips, and tools for social media, engagement, websites and more. When I think back at it, it really was a LOT!
The objective at the beginning of any year is to do more and do better. With that be sure to try out some of the tools and tips mentioned in this replay. And if you do try some of these out be sure to let me know in the comments below.
Lastly be sure to scroll past the video to see the show notes!
If This Than That A free tool for automating functions for when you do or post something, a function happens as a result.
Hot Jar A “freemium” website analytic tool to see what your visitors are reading on your website with heat maps and more.
OneShot For highlighting screenshots and quickly sharing to Twitter (iOS only)
Typosaurus Get ahead of your spelling typos
Wedgies Polling made simple
WorldPackers Find unique places around the world where you can exchange your skills for accommodation.
Namechk To see what social media profiles are available for a name or profile you’re thinking of starting.
Buffer App A better way to share on social media
Last month on the first week of December I made a trip down to Miami for Art Basel. I’ll write a post about my experience with that soon, but what I wanted to show was some of what I shot of the Wynwood Walls area not far from Miami Beach.
During the week of Art Basel, there were a lot of street artists in the area that were painting murals on the sides of buildings for this event. Hundreds of thousands of visitors come to Miami each year for Art Basel and all the other happenings and let me tell you they didn’t disappoint. If you ever get a chance to visit, I highly encourage it. And also speak to the artists, they are actually really approachable!
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For the past few weeks I’ve been really thinking on the impact of influencers when it comes to social media. Some of the ones I follow like RC Concepcion, Daniel Ruyter, and of course Bess Auer. I’ve been paying attention to the sponsored ads that show up on my Instagram feed as well as on Facebook. Let me say this, Facebook’s retargeting tactics are fantastic! For you marketers out there, those of you that are using this should be winning!
Still what gets my attention among all the noise are ads and videos I see from people I know on a more personal level than the famed celebrity endorsed ads. The reason why for me is rather simple, it’s that I resonate with them more than I do with celebrities. If anything, I can see right through an ad on TV that has a celebrity endorsing them for what it really is, before I even give it a chance to speak to me about the product or service. Whereas something by an influencer that I follow will make me stop, watch, and listen, and in some cases even buy.
Watch this replay as we cover a lot of ins-and-outs of brand influencers for how they’re going to make a huge impact this year, and also all the things you need to know if you’re looking to work with or become an sponsored influencer.
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