Basics on designing a great brochure

 

 

 

 

 

 

 

You already know all about brochure design. Yes, you can put together a cool printed product. But do you know how to make a brochure that really shocks your audience? Check out tips and prepare to impress your clients.

There are infinite options when creating a brochure but an effective one will always educate the customers, give a good identity and credibility to the company, expand the market and encourage customers to take action. For graphic designers, creating a great brochure can be a challenge. In this post, we will provide you simple techniques to help you create a great brochure design.

1. Decisions, decisions, decisions

Before you start with your design, determine a concept, theme and structure. Make sure that you know how the brochure will be used.     Is it for direct mail marketing or for information or to advertise products? It is very important to know the purpose first. Acquire all the needed information for the brochure in order to choose the appropriate design for it.

2. Be creative, be unique, be careful

Your brochure design should be original and unique so that people could easily recognize it with one glance. Your client will surely appreciate if you can offer a great design that is original and creative. But be very careful to apply simple design rules that always help on a classy design; remember not to use too many fonts, proof the copy over desired background color or applying the KISS method.

3. Printing and paper

It is important that you know the print size. You might create a brochure in an 8.5 x 13 layout but the paper your client opts to use is 8.5x 11, it will ruin the entire design. Make sure that you will use the right paper size in making your layout. Find out if they’ve considered using coated or uncoated paper, for example. Again, the communication with your client is the base of your design.

4. Work with your bleeding

Bleed refers to the part on the sides of the paper that gives a small amount of space. This is an assurance that it can be trimmed well and all parts of the layout will be printed. Brochures are printed together in sheets and it needs to be sliced according to the right form, shape and size. It is always advisable to use bleeds when designing your brochure.

5. Your brochure copy

Great copy is often the most undervalued element in brochure design. A lot of people don’t understand that copy needs to be considered as part of the overall design concept. At the early stage of any brochure design project, experiment with the copy to see if it needs reworking. Headlines aren’t something to just drop in later.

6. Call to action

Since brochures will land into the hands of the readers, do not forget to ask the customers to take action. You can do that by inviting them to see your showroom, place an order, schedule an appointment, and others. Your brochure will be pointless if you do not have this call for the customers to do something in response to the information they received through the brochure.

As you can see my tips are pretty straight forward. They aren’t the ground rules for designing a quality brochure, nor are they set in stone. These tips above are my little list of tips to encourage you to create unique high quality brochures for your business. I hope you enjoyed the article.