We’ve talked a lot about people making a shift from micro-blogging to real blogging of the past few years. For us here at Design Theory I think it’s an awesome shift in acknowledgement in a fantastic medium. The main reason why this is great is because we now have so much great content online about almost any thing you can think of. From a business prospective, blogging is continuing to place smaller businesses ahead of their bigger competitors because of their rich content being read and shared by many.
That’s all fine and dandy, but what about all the other “more importing” things you are trying to keep a focus on in your business? What I’d like to do is sympathize with you because I feel your pain. You want to be out there, you want more people to know about your products and services, but to take the time to write something special about them every once in a while is just not in you schedule.
Well let me first explain that blogging is a great free way to advertise about your business. Not to say that all your posts need to be just about your business, they do need to be informative and offer ways to solve problems for people in your industry. But while you’re explaining the how to’s, instructions, and shortcuts, your readers are engaged and that’s the best time to offer them to seek your products and services that do just what they’re looking for.
The use of social media helps to push your posts out to areas and people who you normally wouldn’t have direct access to. I shouldn’t have to explain more on this as by now you should understand how this can snowball from a post to a tweet, to a comment, to a share, to a forum, to Google search, and more.
So time right, that’s usually the biggest issue. I’m here to offer you a free Blog Editorial Calendar. An editorial calendar is basically a really easy way to control the content being published from your website. If you sometimes get ideas on things you want to write but don’t have time to write them, jot them down on this calendar and when time comes for you to write you’ll be able to pick up where you’re initial thought started. Fill out the form below to get your free custom copy of our editorial calendar that you can easily edit in Microsoft Excel to use for your own media.