Over the years, I’ve seen and made so many mistakes in design that would probably surprise you. But the ones which draw my attention most often are the typography mistakes. These can have a large impact in the effectiveness and appearance of your designs; it can also save you money and time when dealing with printers.
Always keep in mind that some of these suggestions are subjective and can vary depending on the project, goals or circumstances.
Below I will give some ideas of common typography mistakes often used in graphic design.
Not paying attention to the leading
Leading or line spacing can improve the readability of large blocks of text on a page, making it easier for readers to follow the lines. It’s very important to remember that different fonts need different line spacing. Varying heights in letter forms may demand more or less space.
Neglecting the tracking
Tracking is applied to a group of letters. It prevents letters from running into each other, especially during print procedures. Just as leading, the tracking can improve or hinder readability, flow of text and the density/weight of a block of text.
Tracking is not the same as Kerning
Kerning is the process of adjusting the spacing between characters, not group of characters as we saw in the Tracking. Effective for use with headlines, text with ALL CAPS and logo treatments. Don’t fall into the trap of letting your design software set this by default; it’s character specific. Depending on the adjacent letter, the space may be reduced (and occasionally increased) to improve the overall appearance of the text. For example, A and V can be placed closer together so that the top left of the V is directly above the bottom right of the A.
Boring long lines
Classically trained designers, and really every professional designer, should know the old adage that long line lengths can have a counterproductive impact on readability. Reading many long lines of type can cause eye fatigue. Experts recommend keeping the lines of text under 50 – 60 characters long.
Too many typefaces on one page can become distracting and disconnecting (lacking unity). Try keeping your font choices to three or less per project. Too many weights can cause a reader to be unclear where important elements are on a page. This creates the possibility of the reader missing something important.
Serif or Sans Serif?
Serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. Serifs are known to make reading lengthy material, such as books and magazines, more sustainable for longer periods of time. It also helps with eye strain/fatigue.
Writing everything on the center
Using centered text creates a jagged and broken appearance to text — very disconnecting! Can be viewed as amateurish in most instances. Save it for those wedding invitations.
Normally, designers will immediately use a 12-point font for body copy. Smaller (even slightly smaller) font sizes create a more professional, modern look. Large body copy can be clunky — think about the font size of a children’s book. Clunky right? Unless that is the look you’re going for.
It’s also important to note that viewing text on a computer monitor is much different than viewing the printed piece. In most instances, type on a screen appears smaller and less crisp. Also, most printers will advise you not to use font sizes smaller than 7-points; this may result in readability issues.
Don’t forget this list was composed to spread awareness and create discussion, not to discourage anyone from trying new things and breaking the “rules”. I fully encourage all of you to go out and experiment with new ideas and concepts to become better typographers and designers.
What are some common mistakes you’ve seen in type design?