If you are a designer who cares about typography, odds are that you regularly try to explain to somebody–whether a client or someone at a party–why anybody should care about typography. In the past decade, awareness of fonts and typography has become a bigger part of mainstream culture than it once was. But all too often one is met with a blank look and/or confusion as to why anyone would bother about such things. This is why we need to learn the appropriate vocabulary and terminology to address the curious and not so curious crowd.
Next week we will see more terms that can help us in the interaction with other designers, clients and more.