Kiss me, I’m Irish…(not really)

 

 

 

Here’s to a long life and a merry one.
A quick death and an easy one
A pretty girl and an honest one
A cold beer – and another one!

 

 

Holidays are an excellent time for businesses to launch campaigns, and St. Patrick’s Day is especially great since many are excited about the upcoming spring (and their tax returns). As a graphic designer, we’re used to coming up with creative ideas to develop marketing materials that stand out and create an impact.  Using the basic thematic design concepts, it’s time to take your clients’ St. Patrick’s Day promotions to the next level with striking creativity that looks professional and elegant.

Reinvent Irish

Don’t stick your designs to green and orange.   Reinventing St. Patrick’s color selections will help your designs become instant attention-grabbers.  You can play with your client’s company colors in a shamrock.  Designers often cover St. Patrick’s day promos in green backgrounds, instead you should try to accentuate your designs by using a white background with subtle shapes in varying shades of green throughout the promotional piece.  This method lends a touch of elegance and professionalism to corporate pieces and makes fun materials stand out in a range of green.

Set the mood

St. Patty’s is festive, full of jokes and laughter.  Take advantage of the realm of options that the holidays bring with them.

For example; a bank might play on the pot of gold at the end of a rainbow, while a casino might benefit from the phrase “Luck o’ the Irish.”  Decide whether the target audience will be more likely to respond to bold or subtle design, and don’t be afraid to spark laugh in your audience (as long as the product allows it).

Leprechauns, shamrocks and …more leprechauns

Create a vision of shapes and icons for a thematic association. Maybe including leprechauns, shamrocks, pots of gold, etc.  Using shapes as a silhouetted background, as bullet points, or to draw attention to a specific section of your design. It is important that you don’t include shapes and icons simply for the sake of thematic association; you must work them in with the flow of the layout and text so that their use aligns with your clients’ messages.

The good Ol’ St. Patty

Go back to history and tradition when designing promotional St. Patrick’s Day materials.  Patrick was a saint, and many stories and legends abound about this historical figure and how he impacted Ireland.  Play games with traditions such as wearing green to avoid being pinched, green beer and woolen Irish caps are other examples.

The St. Patrick’s Day challenge is not necessarily in picking your tone, colors or theme; rather, it’s in figuring out how to design those things in a way that is different and more compelling that the competition.  Think outside the box and fuse relevance with creativity, and you’ll be on the fast track to crafting outstanding St. Patty’s Day designs.

Avoid being pinched by sharing your St. Patrick’s ideas with us.

 

1 reply
  1. Daphne Lenti
    Daphne Lenti says:

    Thank you for your comment Aaron!

    Yes, the alcohol industry is big in developing material for holidays and is so easy to get stuck in the traditional. I’m very glad that it was helpful for you. Anytime you should need help or advice you can contact us or follow us on Twitter @Dt_Daphne.
    Happy St.Patty’s for you!

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