2011 just flew by and you still contemplating how to start your own Graphic Design business. Now 2012 is here and you’re thinking you really want to start the year off with your skills and talents in hand with a new business venture. Aside from being a daunting situation if you’ve never started a business before, it can be a mix of emotions and aspirations that can and will change from day-to-day. I wanted to give you some of the tactics and tricks I’ve learned. Here are 5 common keys that will make the difference on your jump-start.
- Word of Mouth: It doesn’t matter in what stage of your graphic design business is, word-of-mouth is one of the most effective ways to land more jobs. First, impress your client with your design skills and business sense, you will be amazed of how word will get around. Belonging to professional organizations is another way to spread the word and meet other designers
- Have your portfolio ready: Companies will choose a designer based on his/her previous work and how this is presented. There are several choices for what type of portfolio to build, and each has their own benefits and drawbacks. Search for options and decide which apply to your case.
- Manage your projects like a pro: It’s very important that you keep in constant contact with your client and follow the project schedule so the job is finished on deadline. Staying organized is another way to keep projects running smoothly, this is a great key to be successful in your new endeavor.
- Marketing your design business: Fortunately, these days there are plenty of ways to market your business. Take full advantage of the Social Media; Twitter, Facebook, Foursquare and many more are great options to position your design business on the “know”.
- Never Leave a Client Unhappy Even if it Means Losing Money: This one is hard but you just need to deal with it, finish your job, and send them on their way. Satisfied clients will tell a few friends how awesome you are – unhappy clients will tell the whole world how much you suck.
The secret to a successful long-term design business has little to do with design itself – it’s how you handle your business, how you deal with your clients. Is definite that your design skills matter, but if you don’t get your business end together, it won’t matter how good you are. People simply won’t want to work with you.
What are your plans for 2012? Are you ready to launch your design business?