There are a bunch of movies in which individuals team up to take on obstacles they never could have faced alone. My absolute favorites are the Lord of the Rings trilogy in which a group of nine set out to destroy a ring and a Dark Lord. While in the movies, the forming of the Fellowship was a bit more of a volunteer effort, the books tell of a more deliberate approach. Each individual was selected for their particular strengths and how they could best accomplish the goal of saving the world.
While creating a web platform for your business might not equate to “saving the world” per se, the fact is that having a good website gives your business a competitive edge that other marketing methods simply can’t. It can help mobile users find you, help reach a global market, and so much more.
While there are individuals that claim to do it all, the fact of the matter is that no one person can do everything well. Even superheroes have holes in their skillset, and that’s okay…unless you need Kryptonite disposal and you’ve hired Superman. You don’t want to end up with a site that isn’t visually pleasing or whose code keeps search engines from ranking you properly.
Here at Design Theory, I’m fortunate enough to work alongside amazing professionals who are awesome at what they do and who work great together. Design is not my strong suite, but I know that I’m working with people who actually know what kerning is or who understand UI design far better than I ever will. That’s better for clients because they get a strong site that fulfills their business goals with an appealing design and clean, valid code.
So next time it feels like your website needs a redesign, contact us at Design Theory. We’ll go to the ends of (Middle) Earth for you.
Who are some of your favorite teams–movie, sports, superhero or otherwise? Let me know in the comments!