In today’s digital world, Graphic Designers are very much under-appreciated. No one stops to think about the designer of certain campaigns, or who developed that iconic logo. But the truth is, behind every piece of graphic art, there is a designer, and without us designers, the world of advertising, internet, and branding would be a very boring place.
This is why I want you to meet the Designers who are raising the bar for the ones coming up behind them. Let’s take a look at their careers and how they are changing the design world.
One of my favorite designers. David is based in Northern Ireland; he has established himself as one of the most well respected brand identity designers in the world and has an impressive client list to back it up. Airey doesn’t just stick to his designing guns however, he has also written a book on creating brand identities and operates three blogs (great ones), including his personal site where he offers advice on everything from tips for design students to advice on how to walk the fine line between spamming and effective e-mail marketing. Airey has quickly built his personal brand and influence within the industry and will be exciting to watch down the road.
The aptly nicknamed “Swiss Miss” moved to New York from Switzerland before the turn of the century and has been honing her work as a designer in the Big Apple ever since. A veteran of some of the city’s best design firms, Eisenberg isn’t taking on any client work right now, but that hasn’t stopped her from posting her musings and favorite designs to the 900,000 visitors she gets to her blog each month. Few designers are lucky enough to even dream about accruing that sort of following; luckily Eisenberg has the experience and skill to back it up.
With a knack for creating excellent brand identity designs and a client roster that spans the globe, Jacob Cass, the founder of JUST Creative design studio has established himself as one of the preeminent brand identity designers in the world. Working with the likes of Nike, Jerry Seinfeld, and Capcom, the Australia native has the luxury of working for himself and still securing plenty of big-name clients and high-profile work. He is also more than willing to share his opinion on graphic design and brand identity via his writing on his blog.
There are few designers in the world who can match the experience, expertise, and diverse portfolio of Millman. The president of the design division at Sterling Brands, Millman is a respected voice in the world of branding, but she doesn’t stop there. She has also penned five books, writes about design for FastCompany.com, hosts a popular radio show, and chairs the Masters in Branding program at the School of Visual Arts in New York City. It is safe to say if you are immersed in the world of design, you already know who Millman is. And if you don’t, you probably should familiarize yourself with her work and career.
This list represents a few designers I’m following today, those who are not just setting new trends but stay faithful to their roots. Which designers are making a difference in your community? We should start recognizing them and showing them out.