All Posts, PRESS RELEASE
This Saturday July 1st, we launched yet another business website for a restaurant/cafe in Windsor, Connecticut called Whistle Stop Cafe. I had the pleasure of dinning there for breakfast about 3 years ago; long before they were a client of ours. My wife and I thoroughly enjoyed their food. One of our staff members Yvonne Barber actually was a current patron of the restaurant and encouraged them on new ways to market their menu and website. Before we knew it, we were rebuilding their website on a nice responsive design and layout using WordPress.
“Since the beginning, it has been our goal to create a unique menu that blows away traditional ”diner food” with unconventional & delicious menu options. We also employ a great kitchen support team to Elizabeth as well as a wait staff that genuinely love their customers and are never too busy to get to know and remember you. When we started Whistle Stop in the quaint location we had no idea of how popular it would be become. Giving way to its success, we were forced to expand to a new, improved and considerably larger location just down a few doors at 139 Broad Street in December 2010. We are happy to report that the new spot has a terrific open kitchen, a fun & traditional swivel stool counter space along with plenty of well-spaced out tables. There is also a small, private room that can be reserved for family, corporate and special occasion functions. Thanks to the increased space we can serve more of our faithful customers, entertain large parties and host local area musicians monthly for our customers to enjoy while dining.”
This project was an interesting one that brought out some new functionality that was never present for this business’ website. Having a nice photo gallery to showcase their dishes both now and ongoing will be great refreshed content. An easy to navigate food menu that is broken down by different meals of the day as well as beverages and desserts. We also added a blog to the site that will help keep fresh content to the website on a regular basis. From upcoming events to fan favorite dish recipes, subscribing to their blog will be fun and informative.
Well visit their website at Whistle Stop Cafe and see for yourself. And if you’re in the neighborhood, be sure to stop in and say hello to Christina and Elizabeth!
All Posts, Content & Copywriting, Marketing, Social Media, Web Design, Web Development
In the first of this two-part series, I delve fork-first into what should be on your success plate for your restaurant via the world wide web and which content accompaniments will have your customers coming back for more.
*It’s Like a Restaurant without Signage ~ Restaurateurs everywhere, you may offer fantastic platings and have a location that rivals cobblestone street cafes in France, but today’s savvy foodie eats with their eyes first…ON THE INTERNET. What about the power luncheon you’re boss asks your to book and you need that perfect location with a swank menu to ink the deal? Or the family of 7 traveling from Virginia to Maine who needs an affordable, family friendly menu with ample seating? In 2012, 90% of consumers first instinct is to Google everything – that’s even for the neighborhood coffee & biscotti café. One of the most successful ways for potential customers to know how fantastic your spot is- is if you have a website. This reigns true if you’re a small Mom & Pop coffee shop, a breakfast & lunch only establishment, or have won a “Best” culinary award for your fusion creations. Wherever you are and unknown vs. well-known, it is imperative you have a web presence to:
1. let the world know you exist and give them a visual perspective of your establishment and its offerings;
2. stay relevant & competitive with other restaurateurs within the same category or cuisine within your surrounding neighborhood/area;
3. make the world aware of accolades you’ve received and watch them influence your prospective patrons; and last but most importantly
4. obtain new and possibly life-long, faithful patrons.
*A Sour Ingredient? ~ If you’re still not convinced a website is necessary, here’s an eye-opening scenario. If you don’t have a website you could be opening yourself up to reviews of your food and/or service via such sites like Yelp which allow visitors to say something influential about your establishment. And wait, here it comes…AND POST IT ON THE WORLDWIDE WEB WITHOUT YOUR PERMISSION. Whether flattering or not, you won’t have a voice and presence on the www to contradict it will you…Convinced now? I have disregarded many a YELPing, whinny patron’s review when the restaurant’s website reflects legitimate and noteworthy criticism and compliments.
*Wanna Really Start Cookin’? Add Some Social Media ~ Social Media is big business in every business arena around. Facebook, Twitter, Digg, Stumble Upon…and even more to come. And the great thing about Social Media is that it’s free! Tweet about your most popular pizza made with all organic ingredients. Create a Facebook page for your restaurant and get customers to Like it. Dish on Digg about this seasons new menu and why your patrons need to give it a test run.
Another great Social Media tool is blogs. Much like this one, blogs can be influential depending on the level of content writing, and what other mediums the blogger is using to expose your restaurant to the world. And if they have a decent following in the industry for which your business belongs to, that’s even more exposure in addition to your other online marketing tools. I’ve seen this at work with a recent client for which I blog and how their customers responded to it. The blog influenced someone to order a dish they never had before and now they are absolutely in love with it. AND they bragged to others about it and now that establishment has 3 new customers. Ahhh…the power of suggestion.
Check back next week when I add the remaining ingredients for a stellar, set you apart from the competition restaurant website. And if you think you should toss this advice out with your table scraps, check out http://www.google.com/analytics/customers/case_study_cke.html and see what CKE Restaurants founder Carl N. Karcher found behind the curtain about his restaurants web presence!
