Promoting Your Business with Facebook Ads

All Posts, Branding, Events, Marketing, Social Media

There are over one billion people on Facebook.

Crowd of PeopleJust about everyone on the planet knows that Facebook has become the go-to media strategy for business promotion.  Using Facebook provides businesses one of the best opportunities on the Internet for targeted advertising. This is key because Facebook users provide pertinent information such as their age, gender, location and interests, which allows you direct access to target your audience. These Facebook ads can be used for lead generation, traditional brand advertising, and more all to promote your  business – FOR FREE!  Here are just a few ways to leverage Facebook advertisements for your business.

1st –  Know How It Works – When you run your ad or sponsored posts/stories you are charged for the number of impressions (CPM) or clicks it receives. The amount that you pay can be restricted by your daily or lifetime budget and there are no additional fees associated with running ads or sponsored stories on Facebook.  Facebook suggests you name your campaign, select your budget and set the time schedule for running your ad. When multiple ads are running in a campaign, Facebook automatically allocates more of your daily budget to higher performing ads. You can use the Ads Manager feature to monitor your campaigns performance, to measure its success and ultimately determine if you are spending your Facebook advertising $’s in the best way possible.

2nd –  Consider Psychographics vs. Demographics in the Setup – Psychographics study and measure attitudes, values, lifestyles, and opinions versus demographics, which provide quantitative data based on geography, age, gender and the like.  Psychographics give a true, life-like portrait of the targeted audience and consumer base for your individualized marketing purposes.  Facebook gathering this key information allows advertisers to target & pinpoint their audience in a very precise and henceforth successful way.
Leader & her team3rd – Always Use Effective, Eye-Catching Tools & Creative Options – We know that we “eat” with our eyes first.  What catches our attention through imagery certainly opens the door leading us to the relevant information. So smart use of imagery in your Facebook ad will make a significant impact on the success of the advertising and marketing campaign. And there are various forms of these eye-catching options to consider.

  • Infographics are a great way to grab the reader’s attention especially when you add imbedded links to your page to promote key information about a product or service being provided.
  • Video Ads – For those who prefer to watch than read, video ads are a great way to convey pertinent healthcare information or solicitations to the masses.  For example, there are sports companies like Nike that use ads like Nike’s Football: The Vapor Trail to create amazing & captivating video ads to entice their target audience and promote their products.
  • Job Opportunities – In need of more sales associates or another CPA for your growing accounting firm?  With over 1 billions people on Facebook, it is no brainer to use ad space to market career opportunities within your business.
  • Free Services & Apps – Nothing attracts new customers like the words FREE and even more so when they can actually obtain something.  What better way to entice a consumer than offering a limited service for free?  What about creating engagement via a free app offer as you lead consumers to your own website.  Use Facebook the way Facebook uses you – to get new subscribers i.e. new consumers.
  • Emotional Response Ads – Emotions are one of the most powerful influences we have. Emotional Response Marketing & Advertising works wonders in the various forums such as healthcare because there are emotional attachments to health concerns, issues and supportive causes such as Shriner’s Hospital Love to the Rescue.
  • Hosted Event Ads – Events promoted on Facebook have a greater chance of success than any traditional marketing method. Business exhibitions and conferences, trainings, and career events can have a much higher participatory turnout when advertised through Facebook.

So are Facebook advertisements worthwhile for your business and particular industry?  Only you know who your general audience is comprised of.  But if there are more than 50% that you believe are online and use Social Media – than the answer is YES.  Especially if you look at the IMMENSE EXPOSURE opportunity versus the amount of money spent on the campaign.  Using Facebook creates unlimited opportunities to attain new customers, host successful  events and bring global awareness to your company’s product or service. Facebook Thumb Up

 

Content Olympiads-Coke Gets the Gold!

All Posts, Branding, Content & Copywriting, Marketing, Social Media, Web Design

We know that Content is King…yes, yes, yes – we’ve heard that over & over again.  But let’s talk about the content strategies being implemented by brands and media leveraging this great sporting event taking place right now.  I’m confident it was a full on sprinting event for various brands & powerhouse marketing firms to get their client products or just their in-house writing talent to be considered for this years’ event.  Whether submitting product designs or being a head content writer for the television promos or print campaigns, all were gunning for the gold.

Leading the pack of those trailing close behind, Coca-Cola (Coke) has certainly won the coveted spot.  I have read that Coke created more than 120 pieces of content for this years’ Olympic Event. But the company’s most brilliant move was capturing Mark Ronson, an English DJ, Grammy award-winning producer, musician and co-founder of Allido Records, to blow away the competition with its “Move to the Beat” campaign for the London 2012 Olympic Games. http://bit.ly/QZoW7L  Using the video platform of YouTube, Coca-Cola created an entire series of videos to extend the value of their brand for the Olympics and reach customers in an interactive way.  While some companies may still be hesitant to embrace video due to budget or ROI concerns, the forward-thinking marketers of Coca-Cola are diving headfirst.

This campaign has broken the ribbon with their concept of recording the sounds of Olympic sports events and transforming them into music. http://bit.ly/NQMDvF The motivation behind Move to the Beat is to bring teens closer to the Olympic Games while drawing inspiration from London’s musical heritage and connecting the two in a very tangible way. http://bit.ly/MOzd68. Doing so resulted in a cool, interactive corporate sister-website solely dedicated to this Olympic campaign at http://bit.ly/QLBOKf.

Knowing that Social Media would play a key component in their ability to gain worldwide access & participation, they coupled with Facebook on this venture allowing the brand to blast worldwide and engage the masses to create their own music beat! http://on.fb.me/OxDuau
Wow, talk about leveraging Social Media elements with written & video content!  I wish I could have been a fly on the wall at that team meeting!  Just when you realize the enormity of this project & campaign, scrolling through the website you realize that this concept allows all of us NOT IN LONDON to engage outside the normal screaming from the couch or bar stool at the TV, to tap our fingers, dance while cooking or wield our musical talents (novice or expert) TO BE A PART of this historical event.  That’s right YOU can create your own beats and let the whole world know you are part of the London 2012 Olympics.  Sweet right?

So kudos to the marketeers and content creators at Coca-Cola for taking content creation to another interactive level.  And based on the numbers of those Moving to the Beat on this venture, I’d say it’s proven that this campaign was destined for the podium and the #1 spot at that!