All Posts, Web Development
If you’ve been in this industry for a while sooner or later you’ll come to a hiccup or worse a wall. Whether you’re a freelancer or the owner of a design firm or anywhere in between you’re not immune from the reality of circumstances and bad luck. Now some mishaps we actually can avoid, and that comes from seasoning and learning how to make good decisions early in time. There was a quote I got recently from a book I’ve been reading that really resonated with me.
“Easy short-term choices lead to difficult long-term consequences, while difficult short-term choices lead to easy long-term consequences.” The Paradox Principle.
I’m here to let you know of some good ways for you to deal with those setbacks. I’m also here to tell you that you’re not alone. We’re all out there at various times of the day or night pulling our hairs out or slamming desks when things don’t work right. Until there’s an 800 number for 24 hour sympathetic support, we have each other.
#1 Walk Away
This tip is probably the most important; walk away for a few hours. When you hit a wall in development, it may not be best for you to fight your frustrations head on. More times than none the more you look at it, the more things will make even less sense. You also run the risk of double thinking some other strings of code you knew were good before but go back and tweak that in hopes that it will fix some later functions that had you messed up in the first place. Ugh! Been there before and probably will be there again. When it happens and it’s been about an hour already, just take my advice and walk away for a few hours to clear your mind. Coming back to it the next morning with a fresh mind and fresh eyes usually makes an issue stick out in such an obvious form you’ll be happy you took off.
#2 Get a Second Opinion
Get a second pair of eyes on your work. You can rub your eyes all you want but still never see clearly. And it may not be your vision, it may just be your lack of understanding or knowledge. One thing I learned early in this business is that I’m not the smartest, but if I can find others that are smarter than me to help when I need them, I’ll still win.
#3 Spend Time On Another Project
It’s never good to waste time. Especially when the weekend is fast approaching and you’ve been pulling some late nights on some deliverables. I refer back to my one-hour law; if you’ve made no progress in an hour, find another project that you know you can pick up and make steady progress on. There is a slight chance the time away working on something else may job your mind on what can help get you through your main setback. Even if there isn’t, you’ll get a sense of accomplishment at the end of your day knowing that you finished some things instead of lost 6+ hours making absolutely no headway on just one piece of work.
#4 Research and Read a Book
There is a possibility you may not know everything. I know crazy right? So why not take some time to look up your exact issue on Google? You’d be surprised at how many other people will have had the same question. While you’re searching the inter-webs why not check out a few forums like Designers Talk or FreelanceSwitch. Great places to put your questions out there and get support from other designers and developers. You can also take this time to read up on your HTML or CSS skills. Remember that bookmark you left on the second chapter of that “Build Your Own Website The Right Way Using HTML & CSS“, well why not pick that book back up and continue reading up. We’re part of a fast paced and ever-changing world so try not to get left behind in technology, otherwise you could be working much harder or longer than you need to.
#5 Relax and Inform
For me it’s music or playing Wii with my kids. Go ahead and indulge a bit into something you enjoy to do. The work will still be there. If your project is pending, go ahead and let yourself off the hook and contact your client(s) and inform them of the setback and that you’ll need some extra time to complete it correctly. It’s key to be honest here because a mountain of other issues will arise later if you don’t. So go ahead and set that expectation to follow-up when you’re back on track, not a projected fix time/date, but a call or email when you action have it figured out and are able to move forward.
So what are your biggest or most recent frustrations in work? Do you have some other ways to handle setbacks? Let us know in the comments below.
Image credits: iStock Photo
All Posts, Web Design, Web Development
This is a touchy topic for some people because it involves the main thing we’re all battling with in the current economy – MONEY. Depending on how familiar you are with the web world and which side you fall on (user/consumer or developer/geek), the cost of building/creating a website can be a mystery to business owners Because it’s not just about selling you the service but helping you to understand what goes into the cost and ultimately and why you’re being charged what you are for your businesses website
Most people think its pretty easy to build a website. And for some that may be true. But for most, the key considerations are beyond their level of expertise and a designer or developer is the best options. When contracting a designer or developer, understand that you’re not paying for the technology. You’re paying for their time and knowledge. To be honest, there isn’t anything that a web designer does that anyone else cannot do. So let’s go deeper to understand what the common needs are, clarify some myths about web design and give a clear understanding of what the “time and knowledge” really provides you with.
Small Budget but Big Ideas
There are plenty of you out there that are either thinking of starting a business or at the beginning stages of developing your business. Chances are you don’t have that huge SBA loan or a stockpile of start-up cash, so penny-pinching and sweat equity is you’ll be building on. As a small, budget conscious business owner you might have a great idea in your head but are unable to bring it to life because you don’t know how to or have the necessary tools. You could spend hundreds of dollars on buying a tutorial software program, spend hours to learn from them all in hopes of a “DIY” success. Just the thought process of designing your own brand takes time. Then bringing that vision to a digital medium takes some additional time and skills. So what’s more likely is that it might be cheaper and faster (and less of a headache) to hire a designer who can make your vision a reality with a little less Advil.
Why You Don’t Know-It-All
We love these types of people. Why? Because they likely already have a plan and concepts for what you want your website to look like and convey to your consumers. Which is great that you’re that clear about your market base and what they need or want. The only drawback, is you usually believe the building process is as simple as copy and paste. Know-It-Alls sometimes will sign up for a trial version of some web-based CMS (Content Management System), built a few pages of a simple website, and now assume that it’s a quick and easy process. Like some .99 cent WYSIWYG app which can would work just the same as every app that a seasoned developer must be using. This couldn’t be further from the truth! Here’s what that time and knowledge consists of a seasoned web designer and developer offers:
- Knowing how to build page structures
- Creating responsive designs for a better user interface and user experience
- Adapting the website for optimum browser compatibility
- Ensuring all necessary software updates
- Typography for a better look and feel
- SEO
- Sitemaps
- Working with image sizing and quality
- Optimizing page loading times
- Creating content for landing pages
- and so much more
If You Want Full Control
I have no argument with clients who want to manage their websites once it is completed. The ability to update content, images, links and so on without having to contact your developer is truly ideal. We used to sell desktop programs for this back when we primarily built HTML websites to allow this indulgence. Now with WordPress, not only is the learning curve smaller, there is no cost for additional software. Now because most people aren’t looking to change the base structure of their websites; WordPress is a great option to self manager. But here’s the warning. Be aware that with a few wrong clicks or improper coding edits, you can actually break your website. These types of mistakes can render your site with a 404 error quick and in some cases may not have an easy fix. This is just one of many examples why its better to leave it to the professionals. If we break it you justifiably can yell at us!
When Time is of the Essence
There are plenty fly-by-night and quick turn around website builders out there. Also some software programs available from your local Best Buy or Office Depot, as well as online with quick setups that seem like great financial options. . I’d like to raise just a small, red flag on this seemingly time and cost-effective option. You technically don’t “own” the software. What I’ve seen happen countless times is that after purchasing the software, the software developer goes out of business. Or worse, no longer cares to update their software for the most current browsers and security loopholes. So you the consumer are left holding the empty bag and spending hours Google’ing how to fix something you had no part in creating.
So what’s the best option when you need to get online with your website within the next few days and don’t have the time to learn, study, design, or build it. Most designers and design firms can accommodate your prompt request, but may entail a slightly higher cost because of the quick turnaround.
BYOS (Bring Your Own Stuff)
If you want to see a designer or developer do a face-palm smack, tell them you need a website, but you’re not sure how many pages; don’t have any content; the pictures you have are all on your cell phone as text messages; and oh your favorite colors are all in the rainbow. Sure my example may seem a bit comical and slightly unrealistic but I can assure you those requests have come to us. Clients who come to web designers unknowingly unprepared should be prepared for higher costs as a result. Additionally some of these issues which may come up haphazardly during the development process, can require redesigns, restructuring and reorganizations, shooting the cost up even higher.
To keep costs at quoted or at priced levels, clients must BYOS or prepare to PMM (Pay More Money). Lack of preparation can also hold a project at a standstill or cause a push back the launch date. Additionally, when those requested materials are inadequate, there might be more incurred charges for the designer to find stock imagery, perform research on your industry for content as well as securing a content writing for your website. So before you sign on the dotted line, think about what you’re able bring to the table to mitigate costs, both time and money. If you’re not a great content writer, admit it and pay for someone to write for you. If you don’t have time to take product pictures, let a photographer come in and do that.
The Wrap Up
Know that most designers and developers who have been around for more than a few years, do what they do because they really get joy out of it. We enjoy seeing a happy client at the end of a project that’s excited to tell the world about their new worldwide face and presence on the web. One of Design Theory’s “theories” is that we don’t treat businesses as a one time sale. Me and each of my team members maintain good working business relationships with each of our clients. They know we’re always looking out for their best interest as we offer the right products and services to make their project a success.
If you have questions about our pricing, (or our competitors), don’t hesitate to call our office at 888.603.1090.
(image credit from RGBStock.com)
All Posts, How to, Web Design, Web Development
Found this application from Adobe recently and though to share my experience with all of you. If you’ve been in the design industry for about a year, chances are you’ve worked on or own a Mac computer. I’m not going to get into how or why Mac’s are the preferred choice in design and development, but they are. One main pain in the rear though is browser testing, and since the common browser that we mostly use is Firefox or Google Chrome, access to Internet Explorer isn’t an easy because there isn’t an app for that on the Mac OS.
So enter Adobe for creating a web-based browser simulation app called Adobe Browserlab. It is free to use, all you need is an Adobe ID that you can also get for free and use immediately. This makes for browser testing across multiple browsers a much more pleasant experience even with side-by-side comparing. For those using Dreamweaver there’s also a way to integrate Browserlab for even more testing and preview abilities during your site developments. See some of the screenshots and video below.
[youtube http://www.youtube.com/watch?v=ZmU19swH7aY]
Are you already using Adobe Browserlab; well let us know your thoughts and some tips or tricks you’ve learned along the way in the comments below.
All Posts, Web Design, Web Development
When a new website is completed and launched, there is a great sense of relief and jubilation from my design firm. All the extra work we put into a project feels like it was so worth it. Almost like we could have done it for free had we been given the chance. Hearing how the client or group is so excited and hearing their praises gives us some great confidence and feedback that we met or exceeded their expectations. However the project actually isn’t completed at that point. I pull together all the staff members who were involved with the project for an exit interview.
In Corporate America when someone is let go from a job or moving to a new department, the sitting manager or HR representative will host a meeting with the employee that is moving to get their honest opinion on their soon to be previous role. Their asked to be candid and explain how they felt about their manager, job function, duties, achievements, and of course moral. The end of a design I feel should be the same in some aspects.
Some things to consider or talk about with your team or reflect on yourself would be:
Content: Was there enough content provided from the beginning? How much copy needed to be edited or rewritten? Did the client provide enough? Was I delivered or provided to us on time or when asked?
Budget: Was the client charged adequately for every deliverable we were tasked with. Did we find any areas in the project that could have been handled a different way that would have given us more services we could have offered? Does it seem like the client would have paid more for the same level of service?
Timeline: Did we beat our deadline? We’re we late and why? What were some factors that contributed to our timeline. How can we avoid any setbacks on our end or the clients going forward. We’re they’re new requests submitted that effected the timeline that was not accounted for?
Teamwork: Overall how did everyone work together? Did anyone feel like they didn’t get their opinions expressed or considered enough? Did everyone pull their weight? Did everyone feel they were given all they needed to complete their tasks? Was the communication across the team well enough or does it need improvement? What was the best medium for communication?
Customer Experience: Did the customer play a big enough role in the project. Were there enough options provided yet not too much to hinder a confident choice? Did all the team members have a chance to meet and/or talk to the client? We’re all of our responses timely? Did email communications go well, or could more phone calls iron out misunderstandings?
After reading through these I’m sure you may have wondered or even asked some of these questions to yourself after completing a project. It may seem a bit time-consuming but I promise you it’s worth the effort. It will help you avoid mistakes in your future projects while providing some self-examination to your firm and tactics. If you have some other points to add please do so in the comments below. As always we love hearing your opinions and contrary thoughts.
(Image credit: auremar / 123RF Stock Photo)
Web Design, Web Development
(and vise versa)
It’s been an ongoing debate since perhaps the beginning of time– can a person use their creative and analytical brains (right and left, respectively) with equal skill. Obviously, there were some who did it well–artist and inventor Leonardo da Vinci comes immediately to mind–but what about in today’s society, in particular the gap between web designers and developers. Should there be an overlap in skill sets?
While I admit that having specialization of labor, as a whole, has brought many benefits to society, in this particular case of website creation the two divergent mindsets are working toward a common goal. It is less like a composer and a biochemist and more like an interior designer and an architect.
Because there is a shared purpose and desired product/outcome, even if the design and development work is split between two individuals, there is the expectation that they will have to communicate to each other to reach the client’s goals. It becomes necessary,even on a basic conversational level, for both the designer and developer to understand parts of the other’s job and associated vocabulary. Ignorance here will benefit no one.
How much more of an overlap might be necessary depends on what type of services you offer individually. Obviously if you are a lone designer offering a PSD to HTML service, you’ll need to know HTML and CSS. If you are a solo web developer putting together a web app, being able to put together a cohesive user interface is a must. The right brain/left brain skill set overlap becomes then an extending of the basic level of understanding needed to interface with the other half–be it designer or developer. This is more, I believe, a matter of personal preference than a mandatory learning because it requires the individual to be confident enough in his or her skills to carry out the tasks of the other
While we can argue the merits of separation all day, the fact is that neither designers nor developers operate in a vacuum, completely cut off from the other. There is a symbiotic relationship between the two, put in place by the very nature of the work. Considering how tightly the Internet connects us all together, it seems even more counterintuitive to fight to keep the right and left brains completely divided. After all they do make up one mind.
If you’ve been in this industry for a while sooner or later you’ll come to a hiccup or worse a wall. Whether you’re a freelancer or the owner of a design firm or anywhere in between you’re not immune from the reality of circumstances and bad luck. Now some mishaps we actually can avoid, and that comes from seasoning and learning how to make good decisions early in time. There was a quote I got recently from a book I’ve been reading that really resonated with me.
