Content & Copywriting, Product Reviews
Creating checklists may seem like a daunting task to some, but in the world of content creation, it can be one of the best tools to focus the intent and execution of stellar writing. Inaccurate or “bad” writing can be avoided by eliminating a handful of common mistakes – once you know what they are. This may be a time-consuming process at first, but once you command these “one-and-done” items, you’ll have all the necessary checkmarks to go from draft to publish more easily than ever.
Have a Clear Focus – Do you have a clear objective for the piece you are penning? Once you are clear on the intent or objective, you can create a brief outline of key points you want to make. This helps to keep the flow of your writing smooth and helps to avoid rambling or inadvertently veering in an unproductive direction.
Great Expectations – Nothing entices a reader like a compelling and intriguing headline or title. Think creatively about what grabs your attention when surfing the web, watching television or listening to your favorite radio station. And don’t be afraid to interject a little humor or allow it to be slightly politically jarring. Keep it clean but not boring!
Consistency is Key – Erratic writing makes for limited reading. Nothing frustrates readers more than schizophrenic writing, positioning and tone. So make sure you are consistent in these areas.
Beauty is in the Eye of the Beholder – Imagery is what most people will hone in on once they read the title. Therefore supporting imagery is very important and please make sure it is indeed supportive of the written content that surrounds it. Remember- in this busy, digital age, most people don’t fully read-they skim. So give them something eye-catching to capture and keep their attention as long as possible.
2 Sets of Eyes Are Better Than One – When writing content, it’s easy to make obvious spelling, grammar and formatting mistakes. So don’t be afraid to let someone else take a gander at your masterpiece before publishing. Additionally, its helpful to get a reader’s perspective before exposing it to the masses. This is critical when publishing blogs or on a business website since once it’s on the web, it’s there forever.
The Wrap Up – There are a ton of other content creators out there clamoring for reader’s attention. Therefore, quality content is a must if you want to stand out from the crowd, have your craft respected and captivate your audience. By following even a few of the tips listed above, doubtlessly your content will improve. Don’t forget – writing good content is an art and being an artist takes practice.
What are your tried & true content creation writing tips?
All Posts, Content & Copywriting, Infographics, Marketing, Social Media
Facebook is an important platform for both engagement and professional networking among business and marketing professionals. But not everyone believes that time spent on this social media forum is well worth the effort. Or perhaps you think you do have strong and proper utilization of Facebook. And if so, that’s fantastic and way to go in leveraging your social media marketing channels. However, if you haven’t seen much engagement last year or haven’t generated any leads from it, then maybe some (or all) of these tips can help you change your fate in 2013. With a little time, a few colleagues and these tips, you can easily make your Facebook marketing strategy a success, increase traffic and engage, engage, engage!
#1. Content Making Your Audience Yawn?
Too many brands are guilty of over-posting articles and links to other businesses articles. Facebook is the most ‘social’ platform for all and people want to see, read, and share knowledge. Just posting articles can make your page quite boring! A better way to engage fans on your page and keep them coming back for more is to share a wide array of content. Anything from Infographics to select business tips to short e-books. Facebook may not be free forever so use this worldwide social media leviathan to your advantage while it’s still gratis!
#2. Tumble Weed Blowing Through Your Pages
There’s nothing worse than having a dead Facebook page. Many businesses Facebook pages were guilty of serious neglect with posts dating back weeks or even months ago. Not only does posting infrequently kill your Edgerank (the system that controls content visibility on your network’s News Feed), but it also sends a message to your fans that you don’t care to much about their loyalty to your brand and voice. The best way to improve visibility on Facebook is by frequent postings, advertisements and product/service imagery.
#3. A Little Vanity Is Good
A lot of businesses still don’t have a vanity URL (username) and are using the same old default URL given by Facebook from when they first signed up. To business prospects this can look tacky and unprofessional. Remember that once you have 25 fans, you are able to claim a dedicated username for your page. This comes in handy when you’re directing people to your Facebook page from other sources. You don’t want them to type in a URL that’s long and awkward. If you need help changing your URL, here’s how to do it.
#4. Don’t Let Your Page Be Visually Impaired
We all know that most of us “eat” with our eyes first. Visual content remains one of the number one way to engage with your network. What catches your reader’s attention through imagery certainly opens the door leading us to the relevant information causing them to spend more time on your page. Without it, your run the risk that fewer people will ‘Like’ your page or share your content. Infographics are a great way to grab the reader’s attention with imbedded links to your page to promote key information or a healthcare service being provided.
#5. Facebook Features and Apps
Business brands may not know or choose to use custom tabs for highlighting interesting content. But they should. With Timeline, a default landing page is no longer a must for businesses. You can now draw attention to your free resources, YouTube videos or other great content by using the (four) custom tabs underneath the header image (or cover photo). Custom tabs are fun and easy to create – here is a wonderful guide to get you started.
#6. Lacking Personality?
Although you still need to be professional on your Facebook page, it doesn’t mean you have to omit personality and excitement about your services and products. Once in a while ask your fans short, entertaining questions (even within the business context) to keep them engaged. Try to consistently engage your fan base by weekly postings with a certain theme. For example, try highlighting a product or service of the week, share a business tip or customer testimonial. Nurture your Facebook community while still maintaining your humor and lightheartedness in conveying the strength of your brand and business products/services.
Facebook is a fantastic business tool that can surely help you grow your business, but you have to use it properly for it to work to your advantage. So feel free to buck business stuffiness a little while using it to generate leads, engage your fans and gain a faithful following. Stay tuned for next week’s follow-up article highlighting Tips to Promote Your Business with Facebook Ads.
Have a Clear Focus – Do you have a clear objective for the piece you are penning? Once you are clear on the intent or objective, you can create a brief outline of key points you want to make. This helps to keep the flow of your writing smooth and helps to avoid rambling or inadvertently veering in an unproductive direction.
Consistency is Key – Erratic writing makes for limited reading. Nothing frustrates readers more than schizophrenic writing, positioning and tone. So make sure you are consistent in these areas.
