All Posts, Marketing, Presentation
With everything that’s happening these days of quarantining and social distantancing, conducting normal business can be challenging. Whether you have a brick and mortar establishment, home based, or virtual business, keeping your products and services available in the marketplace during these times are different. This presentation is designed to help show you how you can keep your business relevant during these times with the use of use cases, strategy, resources, and tools. You’d be surprised what your capable of doing once you have the knowledge of what’s out there to help keep your brand awareness going despite traditional forms of business outreach.
The main thing I want to highlight is that during this time, it’s important to keep a consistent and relevant voice to your current and potential clients. There are a lot of bigger companies scaling back their marketing efforts and social media outreach and this creates a void where you as a small business can step in and dominate with your offerings. Also consider what your customers mindset will be once this is all over and how they will have been used to how your business pivoted or supplemented their needs, and once things clear up they’ll still be there with you because of how you helped them through a tough time.
(USE THE NAVIGATION BUTTONS TO VIEW THE SLIDES BELOW)
All Posts, Marketing
As the end of the year gets closer most of us start thinking more about our family and what we plan to do for the holidays. Family trips, big dinners, presents right? Well a lot of you are pretty talented designers, so why not come up with some pretty cool ways to reach out to your clients to wish them a Happy Thanksgiving in a truly personal way that’s all your own. It’s a really great way to grab their attention from all the other pieces of mail, email, and rudimentary things they’ll be receiving that they plan to immediately shove aside.
Idea One: Give thanks with a custom infographic about their business and your role in it. Use 3-4 statistic examples or metrics that can be replicated easily from customer to customer so you can quickly replicate your efforts. This gives an eye pleasing approach to some facts but also promotes your service back to them.
Ideal Two: A handwritten letter sent via snail mail. Do we even write anything anymore outside of our name as a signature? Sure we’re used to emails and SMS but can you imagine how a client would feel opening a letter from you on a papyrus style paper or something with really good texture? It’s something I’m sure they’d share with others and the livelihood of it being read fully are much higher than a typed letter on regular print paper.
Idea Three: Offer an exclusive and personally direct special offer to some of your clients. Did you design a logo a few months ago? Why not offer a special deal on business cards or letterhead. But take it one step further and create a mockup already made and ready to print for them. With a watermark of course.
Idea Four: Customer Loyalty program. Track back in your previous or past conversations with your clients and see if you can find any hints on some products or services you offer that they may want. Specifically the things they want that they may have felt at the time was just out of their budget. Offer it to them at a sale or discount. They’ll appreciate the sale/discount because they will remember what the true value or price was prior to your new offer. Make it compelling by leaving a purchase window for 24-48 hours.
Any tactics you’ve used in the past that were beneficial that you’d like to add? Share with us in the comments below. If you’d like a copy of the Happy Thanksgiving graphic, request a layered (un-watermarked) PNG here.
