![Digital Marketing for 2019 – [PRESENTATION SLIDES]](https://jpdesigntheory.com/wp-content/uploads/2019/06/Top-Slide-1080x675.jpg)
In this short presentation, I provide some tactics and tips on how to boost your brand visibility on Instagram, YouTube, Facebook, and LinkedIn. By following these tips you will see organic growth in your brand online and also more engagement by your audience.
When trying to market their products and/or services, most small businesses aren’t thinking about public relations. But they should. Regardless of size, profit margin, or number of employees, you must realize the image you portray is everything and is certainly what motivates consumers to select your business over your competition. Now that that is clear you might be asking…
Let’s start by defining PR. Per Wikipedia PR is “managing the flow of information between an individual or an organization and the public…[and] the aim of public relations by a company often is to persuade the public, investors, partners, employees, & other stakeholders to maintain a certain point of view about it, its leadership, products…”
Now consider what the best platforms are for your target audience. You can accomplish this by finding out how your customers or clients consume your content. Is it in readable form (website, blogs or in print); audibly as an iTunes podcasts; or watching videos via a business YouTube channel? Take a little time to figure that out and then get ready to leverage it (or all of them) like a PR/marketing maven!
The Bang for Your Buck by BlogA blog is a great tool for sharing information and expertise. Having a consistent voice is important to teach consumers about your company’s perspective and interests. According to the the Social Skinny,
Having your business name out in the media, whether print or social, is a critical element to your image and of public relations strategy. Some cost-effective options include distributing electronic newsletters via free or low-cost email service providers. Try partnering with other local businesses for limelight events and advertisements to boost your brand recognition. Thanks to Forbes, here are some tips for starting & maintaining your media presence.
Participating in networking groups in a big part of getting your business local recognition. Most SBA’s (Small Business Associations) don’t require much money to join and host networking functions regularly. You can also network electronically by joining groups with similar interests through select social media channels liked LinkedIn. This is a great way to increase visibility while sitting right at your desk. For those of you not shy with a microphone in your hand, consider being a key-note speaker for a business workshop.
Earbudding PRMost people are on the go constantly and mobile devices have almost become an appendage. So consider getting your audience’s attention on the go with the communication tool of podcasts. Leveraging podcast technology allows you to get your business name and brand message out to potential customers. Make sure your Podcast is short – usually no more than 15 minutes and contains the most value-added content to keep your consumer engaged. To get you started, check out these tips to successfully create your own business podcast.
Video marketing gone viral is the latest low/no-cost strategy for business to let the internet work for them. So if you or someone at your business is good at presenting, consider creating a YouTube brand channel. This allows the ever-growing audience of YouTube and potential consumers to get to know you & your business on a more personal level. Check out these tips on how to get started, get subscribers and run a successful video marketing campaign.
Take time at least 2-3 times per month to peruse these great resources to stay abreast of PR tips and tricks.
Public Relations Society of America-The Strategists
The PR Coach Tools & Resources
Jean Perpillant, owner, head honcho and web designer extraordinaire of Design Theory and I recently had a conversation about the importance of Social Media and in particular, blogging. Oftentimes one of the hardest parts of our (and in particular my) job is getting clients to believe that professional blogging is a worthwhile cause and can be a great contributor to your business’s success. See a previous blog I wrote on that subject at http://bit.ly/WaawSu. So as we were talking about our own numbers and the ROI therefrom, I suggested lifting the hood on our analytic statistics to prove just how vital this is to the exposure and growth of your business and that business’s profitability. He loved the idea of using our own transparency to prove the validity of our belief to outside clients that there is a tangible benefit To Blog or Not to Blog. No dirty overalls or Goop needed, here we go…
The early part of September hits on our weekly blogs – 572 Page Views
As you can see, we have 3 main contribution sources for our readership this particular week-those who come through our blog being indexed on Google, visits to our blog through visiting www.jpdesigntheory.com directly and others through various alternative search engines. As you can see, the top referring websites that contribute to our audience statistics are Google & LinkedIn with majority this weeks of readership coming from our blogs being indexed on Google. Ah yes, the power of Google.
At Design Theory, we know that our readership is vital to getting our name out there not only in the World Wide Blogosphere but also to the masses as a whole. We’re not a huge corporation with various satellite offices (YET!) but we know that having a world wide presence is the key to meeting our company goals as well as attaining clientele outside our hubs geographic region in Orlando, Florida. What you can also see from the Audience Stats, is that Tuesday happens to be our highest number of reads for this particular week. Knowing that information is important because it tells us at DT, that the early part of the week is the best time to post and also can help clue us in as to who is posting on that day & the impact that person has our readership. Monday is right behind Tuesday for readership and I happen to know that those 2 days blogs are written by Daphne Lenti, our lead Graphic Designer on Monday and me, your happy Wordsmith & Content Marketeer (love the title right!) on Tuesday. What it additionally shows Daphne & I is how important our blogging is to the exposure of our company AND that people are interested in what we have to say & that we have a well-respected level of knowledge on what we write about. It also shows that our connections on LinkedIn are working as an additional exposure source through our professional networks and the groups we are affiliated with on there.
The 3rd week of this month – 994 Page Views
What you see right off the bat is that our Page Views have dramatically increased by 442! Additionally, the 3 main contribution sources to these statistics remain the same but take note of the jump from 24 visits via LinkedIn to a whopping 148 visits in just 2 weeks! Once again Daphne & I are neck in neck until we get to a spike in readership on Thursday. Also note that the top viewing location has changed from Tijuana to Ulaanbaatar in Mongolia. I have no clue why but talk about a world wide presence!
So the crux of our To Blog or Not to Blog and reason for our behind the scenes look at our blogs, is to put our own “argument” to the test and to show you that we practice what we preach to our clients. Oh, and it works!
This morning I took out a comma and this afternoon I put it back again.
~Oscar Wilde
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The Best PR Blogs
