What UPrinting Does for You & Your Business Brochures

All Posts, Branding, Content & Copywriting, Marketing

Since 2000, UPrinting.com has remained in a class all by itself as an environmental-friendly online printing source for marketing & branding materials such as brochures, business cards, and so much more.  In contrast to some of its industry contemporaries, UPrinting.com offers more customizable brochure options, a larger selection of templates as well as stellar customer service to create a top-notch user experience.  And in the era of social responsibility to our environment, UPrinting.com offers eco-friendly printing that makes users feel even better about their products and UPrinting’s social and environmental awareness.

As you can see to the left, UPrinting.com offers an extensive line of products to give your business (or a clients) the branding edge with quality brochures and a wide array of other marketing materials.

Less Trees & Chemicals, A Better Brochure!
Create Impactful Impressions!

Ever receive a brochure that looks like it was designed and printed by a child? Nothing is worse for a small business than to appear  small by skimping on their marketing materials such as brochures. You want to give a great impression when you hand your business literature to a prospective client or customer.  UPrinting.com uses provides a quality product geared to enhance the appearance of your own products or services.

Customization on a Whole Other Level!

Oh how I wish I knew about UPrinting.com years ago!  One of the fun parts of my job is to create something unexpected & atypical designs for my clients to showcase the range of my talents. Especially with brochures…you can create them in any size, folding options and paper stock.  They even give you full creative license to develop you’re own signature brochure by choosing every component including background colors and innumerable stock photography options!

So unlike some of it’s competitors, UPrinting offers premier, high-quality brochures with unlimited options that you’d be hard pressed to find elsewhere. Thanks UPrinting.com for giving me the designing edge I need to bring my clients brochures from vision to creation!

Sharpen Your Content Writing Skills

All Posts, Content & Copywriting, Marketing

Focus on Client Needs – The whole point of writing content for your clients is to provide value whether on their website, via their print marketing materials or on a billboard.
#1. Know their needs – spend time with your client obtaining relevant industry information, current marketing materials and noting their business insight into the industry (if it’s unfamiliar) and lastly, their company’s goals & desires.
#2. Know & Convey How Your Services Can Make Their Company Better – Be clear yourself and then convey to the client the benefits your services can provide them.  Most importantly here is to establish a trustworthy relationship with them by making sure they know that:

  • they have a professional who has the talent and experience to fulfill their needs.  Provide references and previous examples of your work if needed.  AND
  • by connecting that experience & expertise to their content needs and how you can improve their professional credibility and financial line.

Stay Focused! – We may have our own ideas about a particular industry, political topic or the like, but you are being hired to do the job THEY want you to do.  You have been hired to write about this client’s business, needs, ideas and standpoints-not your own.  No matter how well you may write, you need to keep your writing focused on their area of expertise, products and/or services.

The Key to Keywords
#1. Remember to talk & write in the same industry language of your customers. A good tactic to employ here is to do some keyword research.
#2. Figure out how your customers (and their competition) think and how to write from that same level of expertise.  See more from one of my previous articles http://bit.ly/Nsuub4 .
#3. Use a business based thesaurus.  Here you will find other related words for a particular term that will showcase your assumed business prowess as well as increasing your clients SEO success.

I hope these few tidbits have been helpful.  I’d love to hear what’s in your content writing toolbox and what tools you employ that I can add to sharpen my own content writing skills.