The Most Effective Content Writing Styles

Girl writingA writer’s style is what sets one’s writing apart, is unique and intriguing.  Such style is the way writing is dressed up (or down) to fit the specific context, purpose and target audience. Word choice, sentence fluency, and the writer’s voice — all contribute to one’s style of writing. How a writer chooses words and structures sentences to achieve a certain effect is also a facet of the own writers style and flare for words.  I lean more towards funny, edgy and witty humor writing which is often noted and enjoyed by my readership.

Do you know what your writing style is? Here’s a short-list of the most commonly used writing styles in media and on the web.

Style #1 – Persuasive Writing is a critical skill for marketing that can be a slightly intimidating to a novice.  Looking at a service or product, it is imperative to convince your audience that they want it and need it.  This is where the “why” of the 5 W’s come into play.  A great starting point is to jot down the main points of what would be a verbal persuasive argument.  From establishing your oral argument, you can translate that into persuasive writing to craft an effective, persuasive marketing pieces.  Check out 9 Simple Tips for Writing Persuasive Web Content.

Style #2 – Informative Writing does exactly what is says-it informs your audience beyond their current knowledge base.  In other words, a fact-based writing style. Here is not the place for overly embellished sentences but moreover researched facts & true precedents. This writing style is most frequently u3 way fork with question marksed in news reporting, medical media and outlets that use less “fluffy words” and more punch line information. you need to follow some simple guidelines that will ensure that your words are memorable, informative, and concise So remember Top 5 Informative Writing Tips for Bloggers

Style #3 -Anecdotal Writing is most often found in the blogging forum where anecdotal free form writing is not only common, but very much welcomed. “People love stories—tales about real people doing real things. We can’t resist them”, PR Daily. People love great lead-ins with a short story that ties directly into the main point of the article. It is often witty, even playful and is the antithesis of informative writing.  For several great tips on writing anecdotal leads, see this excellent article from PR Daily.E

Great Articles & Infographics on Writing Styles

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10 Elements of Writing Style Infographic

Hot & Cold Writing Styles In Advertising

Using the Inverted Pyramid Style of Writing for Ad Agency New Business

The Marriage of Content & Medicine

Medical SmartphoneA few weeks ago I penned an article “The Marriage of Content & Technology in 2013 & Beyond” discussing the wonders and advancements of technology and content available through mobile devices.  While watching Rock Center with Brian Williams the other night, I was amazed at how medical innovation and digital content are becoming espoused.  The episode featured Dr. Eric Topol, a leading cardiologist and geneticist, who has made major headlines on the medical frontier and for the future of wireless medicine.  Let’s take a closer look at how digital content and innovative medicine are walking down the aisle for your health’s sake.

Dr. Topol, the revered Director of the Scripps Translational Institute is leveraging our content consumption with technology in one of the most innovative ways seen in this decade.  The esteemed author of “The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care” believes that we don’t need to go to a physicians office quite as much as we do by integrating important health monitoring through our appendages – our wireless devices!  Thanks to Dr. Topol, we now have:

  • real-time EKG’s with continuous heart rhythm monitoring;
  • wireless heart failure monitoring;
  • genetic sequencing, wireless biosensors;
  • high-resolution mobile ultrasound imaging; as well as
  • the first continuous non-invasive blood pressure monitoring device (which also captures all vital signs).

Digital Mobile Vitals MonitorWhile this level of medical technology is intriguing enough, what’s I noticed off the bat is how medical content is both utilized and displayed on these devices. Thanks to the partnership between Dr. Topol and Sotera Wireless, the Visi Mobile device pictured right, has revolutionized modern medicine and with patient-t0-physician communication. A patients real-time health status is translated into digital content and is then conveyed wirelessly to their physician. Visually, this cutting-edge device reflects patients vital signs with great vibrancy of color and in an easy-to-read, large font and column format.  As such, you can tell these innovators are clearly targeting exactly who their consuming audience would be:

  • those with serious health conditions,
  • probably age 65 & over,
  • those who live alone, or
  • may be visually impaired.

Sotera also wanted the device’s interface to allow for easy setup, controlled data management and an uncomplicated user experience.  This is reflected in the short, direct commands making the content data easy to comprehend while simple to control and navigate screen-to-screen regardless of age.

Global Bright IdeaThanks to Dr. Topol, his passion for medicine and undying love of technology, the wireless future of innovative medicine is looking brighter every day.  It continues to reflect that content is indeed king, boundless in evolution and utilization. And based on this amazing wireless invention, we can count on continued wedded bliss between content and medicine for years to come.