presentation Archives - Design Theory

Content Creation Tools & Tips for 2020 [VIDEO REPLAY]

Content & Copywriting, Marketing, Presentation

In case you missed my presentation from WordCamp Miami, I talked about some free tools and apps that can help create content. The feedback from this was amazing and again I’m continually thankful for the platform and opportunity. As a speaker, the greatest joy in getting up on stage is knowing that what you have to say makes in impact on those in the audience. I’m continuing to do my best with recording these opportunities so that I can share them with anyone who wasn’t able to attend.

If you’d like to get a copy of the slide deck, head over to this article to download it for free.

How to Identify Your Ideal Customer Profile or Avatar [PRESENTATION SLIDES]

Business Strategy, Marketing

Finding your target customers can sometimes be hard to do as a business owner. You’ll find yourself asking a bunch of questions that may sound simple, but the answers could be really cloudy. Especially in the days of online marketing, social media, and digital networking.

This slide deck will help if you’re just starting a new business or even if you’ve been in business for some time but are looking for ways to find and attract new customers for the products and services you offer.

Leveraging Linked In [PRESENTATION SLIDES]

All Posts, Marketing, Social Media

I’m a fan of linked in. I first created my account in 2008, and remembering what it was when I first signed on being an online resume type of platform to the content platform it is now is a nice progression. While Linked In has made some good partnerships with other large companies and acquisitions, this platform is still very much relevant for B2B and B2C if you’re aware of how to engage with the audience and users.

This presentation is a highlight of the ways to optimize your profile, tips with using the options for external promotion of other online repositories of your work or websites, along with best practices with creating posts. I’ll be posting the video to this soon for a full replay but in the meantime take advantage of the slides. If you have any questions feel free to contact me with ways you can create a unique offering on Linked In.

Leveraging Linked In from Design Theory

Google analytics | What to Know as a Beginner [Full Presentation Slides]

All Posts, Free Stuff, Marketing, Presentation

This weekend I had the pleasure of being one of the speakers at the biggest blogging conference in Florida, FL Blog Con. My presentation was on Google Analytics, to help people who may be familiar using GA and those who have heard about it but haven’t really used it yet.

Now if you’ve ever taken a look at Google Analytics you know it can be a bit daunting at first. There’s a bunch of panels, different sections, numbers and graphs everywhere. To even understand where you should go and what means what can be a complete turn-off for a website owner just looking for simple information on a count of visitors to their website during a certain time and where they came from.

This presentation I highlight some key areas that house some good information for most beginner users to see what’s working or what’s not working with the content and traffic on their website. Thank you to all those that attended. There wasn’t an open seat in the whole room and the questions you asked were great!

Google analytics | What to Know as a Beginner [Full Presentation] from Design Theory

Thanks for the photo @jodymask

My First Presentation at WordCamp Orlando [VIDEO]

Events, Featured, WordPress

Early last month (November), I did a talk at WordCamp Orlando. It was my first time speaking at a WordCamp and it was so humbling and cool to be able to do so. I spoke on the difference in Custom vs Premium WordPress themes. Because this was a topic I deal with on a regular basis and get asked many questions about, I felt it was a good topic to make into a presentation and discuss.

The feedback I received was great and constructive. Check out the video below to see mine, and also check out the WordCamp Orlando YouTube page to watch the other presenter’s video presentations. You can also view my presentation slides here.