What UPrinting Does for You & Your Business Brochures

Since 2000, UPrinting.com has remained in a class all by itself as an environmental-friendly online printing source for marketing & branding materials such as brochures, business cards, and so much more.  In contrast to some of its industry contemporaries, UPrinting.com offers more customizable brochure options, a larger selection of templates as well as stellar customer service to create a top-notch user experience.  And in the era of social responsibility to our environment, UPrinting.com offers eco-friendly printing that makes users feel even better about their products and UPrinting’s social and environmental awareness.

As you can see to the left, UPrinting.com offers an extensive line of products to give your business (or a clients) the branding edge with quality brochures and a wide array of other marketing materials.

Less Trees & Chemicals, A Better Brochure!
Create Impactful Impressions!

Ever receive a brochure that looks like it was designed and printed by a child? Nothing is worse for a small business than to appear  small by skimping on their marketing materials such as brochures. You want to give a great impression when you hand your business literature to a prospective client or customer.  UPrinting.com uses provides a quality product geared to enhance the appearance of your own products or services.

Customization on a Whole Other Level!

Oh how I wish I knew about UPrinting.com years ago!  One of the fun parts of my job is to create something unexpected & atypical designs for my clients to showcase the range of my talents. Especially with brochures…you can create them in any size, folding options and paper stock.  They even give you full creative license to develop you’re own signature brochure by choosing every component including background colors and innumerable stock photography options!

So unlike some of it’s competitors, UPrinting offers premier, high-quality brochures with unlimited options that you’d be hard pressed to find elsewhere. Thanks UPrinting.com for giving me the designing edge I need to bring my clients brochures from vision to creation!

Blah, Blah, Blog!

For a modern lesson on a classic fundamental, let’s take it back to elementary school for the 5 W’s (and 1 H) for a moment shall we?  Who, What, Where, When, Why & How…although not in that particular order.
WHO…you of course!  Don’t think blogging is for you or beneficial to your company?  Read on my friend…
WHAT’s the point of business blogging?  To communicate clearly to a wide variety of readers (either from your business sector or to one who is interested in acquiring your company’s expertise) and reach them on a virtual yet tangible level that says  wanna do lunch…via Skype?

HOW can a blog work for your company?  Let me pass on what I’ve come to understand. Basically, if you are a small to medium-sized company, more than likely you have a limited advertising/marketing budget if any.  This may in turn affect your ability to rub elbows with your industry-related business colleagues and the frequency of networking opportunities.  But guess what? If you have a semi-talented employee who can write pretty well or hire a content writer like myself (hint, hint-plug, plug) you can be well on your way to leveraging social media to your advantage and profit margin.
WHY and the WHAT points are somewhat synonymous. You (or your superiors) want to have a corporate blog which elevates you/your company to a WORLDWIDE PRESENCE.  This taps you into the local and global business market by creating dialogue via your company website to an UNLIMITED number of people for almost FREE.  Need I say more?  Ok but just because I can hear the anticipation…
WHERE is Waldo, Jane, Bob or whatever your name is?  Where do you pow-wow and have your swank & usually expensive lunch meeting to seal your deals?  Your couch if you’re lucky!  In 2012, most freelance and small business owners work from home or out of a local Starbucks.  You can save time and money with this fantastic networking tool by using a little of Father Time and a smidge of talent to take your business to the next level and into an unlimited marketplace.  No expense account required.
WHEN you choose to use social media to your advantage, you win-plain & simple.  Oh and today is a great day to start.

Still saying blah, blah, blah?????

Write It Like You Live It!

A content writer or business blogger (whether plume or keyboard, or in my case, both) takes on the identity of his/her subject as though they are vicariously living as the CEO or decision maker for that business entity.  It is in this forum where jack of all trades requires that you master, at least on some level, all & not none.  A good content writer or blogger assumes the identity of employee/employer and advocate for that business.

Taking on a client who is part of an industry in which you’ve never been employed can seem overwhelming or to some impossible.  Do you take that client on and fluff your credentials as though you have had a million clients in that same industry…a been there done that so of course you should hire me attitude?  Or do you let them know how darn good you are at research and how becoming a student rather than a “know it all” behooves them and your craft?  Because any good content writer will tell you it’s about RESEARCH, RESEARCH, RESEARCH …and yet more RESEARCH.  That includes your company client, their area of expertise, their competition and what’s not being said/done/reflected in their own and competitors marketing identity.   You have to write it like you live it, in it…their world, their conference rooms and marketing strategy meetings.

Recently I took on a client in a very interesting and technical industry.  And I certainly can admit some hesitation and anxiety prior to the pitch.  It was seemingly too technical for a person who spent a good deal of my career in a very white collar legal environment.  But I soon realized that this is what it’s all about.  What content writers do-we morph.  And through many hours of research and allowing my brain to think outside its confines and experience, I soon became intrigued and began to write in such a manner that impressed me (really it did) and my client.  This is what allows you to write from a position of “seeming” expertise and authority rather than obvious novice.

So stay encouraged my fellow content writers and bloggers- embrace what you don’t know, learn what you need to and then write like you live it.