Super Bowl XLVII Infographic All Stars

This years Super Bowl was an amazing televised phenomenon showcasing not just the talented, body crushing sport of football but the most popular musical talent as well as engaging and fun commercials by lead company marketing mavens.  In the era of everything is Tweetable, Social Media usage was at an all time high and some data companies had great fun showcasing their talents in this realm.  I found so many of the infograpics informative, engaging and quite stylized that I just had to share and comment on the best of them.  So enjoy these top 3 Super Bowl XLVII infographic all stars!

Since I’m not a true football fan, I truly thank Sysomos for the Your Social Media Guide to the Super Bowl [Infographic] by Sheldon Levine.  It highlights not only the Ravens & 49er social media fans going to head-to-head but also a plethora of information about the players including their personal Twitter handles.

Sysmos Super Bowl Infographic Snipet
*The above infographic is shortened because of size.  Click on it to launch the entire infographic.

Kyle Lacy from Marketers from Mars gave us the very educative & classic looking infographic reflecting the most important details about the Social Superbowl.  It highlights everything from the best advertising stats to some interesting and fun celeb Tweets.
social media marketing

Millenium Media scored big time with their Mobile Bowl infographic targeting specific statistics on social media engagement and traffic by fans of both teams.  And they make it easy for us by educating us from top to bottom, splitting the relevant information right down the middle to make clear the true winners and losers.

4 Elements for Managing Client Expectations Successfully

Good morning all – Jean and I had a great discussion during our video blog yesterday and we hope you enjoy it.  However, if you don’t have time to watch it or take notes, we’d like to share some of the key points made.  The next time you take on a new client, consider these questions or issues to raise, dialogue about and seek answers to in order to successfully manage your clients expectations.

1st Element: Understanding Who Your Client Really Is

A. Find out the type of personality they have & how they best communicate (email, text, telephone or in person).
B. Through discussions, try to extract the purpose of the website and their business goals even if they aren’t clear on them.
C. Stress the importance of branding & being clear about their business identity & its goals so that the website and/or branding efforts are successful.

2nd Element: Brand Identity & Strategic Marketing Initiatives

A. What’s the vision of the company?
B. Who do they believe their customers & consumers are?
C. What do they think their consumers & audience want to see & expect from them?
D. Take the initiative through dialogue/research to get a firm understanding of their product or service and how they want to market it.
E. What are the goals they want their website and branding to achieve?

3rd Element: Setting Client Expectations for the Project

A. What is the projected costs & overall budget (with wiggle room)?
B. What are the time frames for benchmarks and completion?
C. Are you requesting and receiving all relevant content for each page of your website upfront? Consider how this affects time & workflow of project.
D. Are their images web-worthy (i.e. are clear, look professional), of high-resolution and large enough to scale down for editing if needed?
E. Have you established a good client relationship that can endure project delays and/or disappointments?
F. Can that rapport endure if there are issues with responsiveness from the client that affect workflow, benchmarks & completion dates?

4th Element: Clients Expectation for ROI

A. Make sure you set realistic expectations of the actual ROI and timeframe in which they might see the fruits of their investment.
B. What do you do with a client that has unrealistic expectations of ROI?
C. Explain why advertising their website is crucial once it is launched and the need for continued marketing efforts.
– They need figure out how they are going to notify current customers about their new website.
– Make announcements via Social Media platforms.
– Invest in marketing materials that reflect an online, worldwide presence.
D. Encourage them to think outside the box to market their website.
– If you’re a Mom & Pop, consider Small Business Association meetings, posting marketing materials in coffee houses & restaurant/business lobbies.
E. All businesses need to focus on and execute strategic customer outreach campaigns to see profitable ROI.

The Wrap Up 
Bullseye  It’s important to set the expectations from both parties from the beginning.
Bullseye  Set your workflow & do your best to stick to it.
Bullseye Hold your clients accountable for their website’s success.  Help them understand that the success of their website requires THEIR initiative, drive
& passion for THEIR business.
Bullseye Remember, good content does wonders for customer engagement and willingness to purchase the product or service.
Bullseye Understand it’s about client relationship & the longevity of that relationship.

Design Theory References on This Topic
They Trust Me, They Trust Me Not? A Client Relationship & Retention Discussion
Navigating Troubled Client Waters in Web Design